Privacy Policy

Introduction

alphacrest Ltd ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, process, and protect your personal data when you visit our website at alphacrest.world or engage with our services.

As a company registered in Ireland, we comply with the General Data Protection Regulation (GDPR) and Irish data protection laws. This policy applies to all personal data we process in connection with our automotive technology and electric vehicle blog services.

Data Controller Information

The data controller for your personal information is:

Data Collection

We collect various types of personal data depending on how you interact with our services. The data we collect includes:

Information You Provide Directly

• Contact information (name, email address, phone number)
• Company or organisation details
• Messages and communications you send to us
• Information provided when requesting services or consultations
• Subscription preferences for our content and updates

Information Collected Automatically

• Website usage data (pages visited, time spent, click patterns)
• Technical information (IP address, browser type, device information)
• Cookies and similar tracking technologies (see our Cookie Policy)
• Referral sources and website navigation patterns

How We Use Your Information

We process your personal data for specific purposes based on legitimate legal grounds. Here's how we use your information:

Service Delivery

• Responding to your inquiries and providing requested information
• Delivering consulting services and automotive technology analysis
• Processing service requests and managing client relationships
• Providing technical support and customer assistance

Communication

• Sending you relevant content about automotive technology trends
• Notifying you about service updates and important information
• Marketing communications (with your consent where required)
• Administrative communications about your account or services

Website Improvement

• Analysing website usage to improve user experience
• Optimising content based on user interests and behaviour
• Ensuring website security and preventing fraud
• Conducting research to enhance our services

The legal basis for processing your data includes contract performance, legitimate interests, legal compliance, and your consent where applicable.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following circumstances:

• With service providers who assist us in operating our website and delivering services (under strict confidentiality agreements)
• When required by law, legal process, or government authorities
• To protect our rights, property, or safety, or that of our users
• In connection with a business transfer, merger, or acquisition (with appropriate safeguards)
• With your explicit consent for specific purposes

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. Our data retention periods are:

• Contact inquiries: 3 years from last contact
• Client service data: 7 years after service completion (for business and tax purposes)
• Website analytics data: 26 months maximum
• Marketing communications: Until you unsubscribe or withdraw consent
• Legal compliance data: As required by applicable laws

After the retention period expires, we securely delete or anonymise your personal data unless longer retention is required by law.

Your Rights

Under GDPR and Irish data protection laws, you have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data in certain circumstances
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for marketing purposes
• Right to withdraw consent: Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection and security
• Secure backup and recovery procedures

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we need to transfer your data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard Contractual Clauses approved by the European Commission
• Binding Corporate Rules or certification schemes
• Your explicit consent for specific transfers

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalised content. For detailed information about our use of cookies, please refer to our Cookie Policy.

You can control cookie settings through your browser preferences and our cookie consent banner displayed when you first visit our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you through our website or by email where appropriate
• Provide a summary of key changes when significant updates are made

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or need to contact us about your personal data, please reach out to us:

Complaints and Supervisory Authority

If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority.

In Ireland, the supervisory authority is the Data Protection Commission. You can contact them at www.dataprotection.ie or by phone at +353 (0)761 104 800.